Description :  

Abstract Description :  

Author :  

Copyright :  

Distribution :  

Rating :  

Robots :  

Revisit :  

Back To Top

Your Description Tag is to be no more than 150 characters and must be at least 50% larger than your title tag. So, that means if your title tag is 60 characters, your description must be at least 90 characters. Your targeted keyword should be the first word used in the description.

Back To Top

Your Abstract Tag should be a short, to the point, one sentence description of the web page with no more than 50 characters.

Back To Top

Key Word Tag: The first keyword should be your targeted keyword. Your Keyword tag may not exceed 800 characters. If you go over the character count guidelines the search engine robots will quit indexing your web page. This means your ranking just went down the tube. So watch this closely! It's best to use just a few keywords and keyword phrases.

Keywords and keyword phrases need to be separated by a comma and a space. The first character of each word should be capitalized. Use the plural of the keyword as often as you can. Ex: Free Web Pages, Online Check Cashing Software, Java Scripts, Internet Training Courses,

Back To Top

There are several things to consider when choosing keywords and phrases. The most important is to put yourself in the shoes of the type of visitor you want to attract. Make a list of what kind of keywords or phrases they are likely to search for. This requires you to separate yourself from your product, service or web site and think like the average Joe who might want to find you, but knows nothing about your site.

It's a good idea to ask friends or co-workers what they might type in to find your site, or even have them go to a search engine and tell them to try and find information on the topic your site happens to cover. Watch what words and phrases they use.

Important things you want to remember when picking keywords to target:

• CONCEPTS:
  Include concept keywords such as "accounting software" if that's what you sell, but also try to be specific enough so that it's not too broad.
   
• BRANDS:
  Include more specific brand names such as Quicken. If you offer services, then try to use service brand names when possible. Legally, you should put the ® reserved symbol or a trademark symbol after the names when mentioning them on the page.
   
• COMPANY NAMES:
  If you offer products from a well known company, include that company's name in your keywords.
   
• YOUR NAME:
  Unless you are a well known company/organization such as Microsoft or Hewlett Packard, its generally less important to emphasize your name as a keyword. You should, however, setup an "About My Company/Organization" page that does repeat your name many times so that someone searching for you will find that page.
   
• COMMON WORDS:
  There are now so many pages and words indexed on the Web, that a search on many common words such as "software" or "Internet" are going to be completely ignored for that search by the engine! Therefore, most people are having to search on two or three word phrases to find what they're looking for. Trying to be listed well on every phrase/keyword combination they might search for next to impossible. However, Axandra IBP3 (a great piece of software all webmasters should own) lets you target many more keywords and monitor them than you'd otherwise be able to manage by hand.
   
• TEST KEYWORDS:
  Ideally, before you even start a new Internet web site (or even after), you should see how many other pages match the keywords people would likely search on to find you. The fewer matches found for your search, the easier it will be to get your name up near the top. Also important are the quality of the matches that appear. Your keywords may only bring up a lot of garbage that your potential audience would have no interest in anyway. Therefore, with the proper strategy, you could be the only site of your type that appears near the top of that search. Axandra IBP3 detail report will let you see what competing pages/sites you are up against. There may be phrases that people are likely to search for which are much easier to achieve good rankings on than more common words and phrases. This strategy can gain you unexpected traffic.
   
• PHRASES:
  As mentioned, many people will likely use multiple word phrases to find you particularly when single words do not provide adequate scope for the search. The syntax for this varies by engine but generally phrases are searched for by surrounding them with quotes. Therefore, make a list of 2-3 word phrases people are likely to search for. When placing keywords on your page, make sure you always include them in a phrase that the visitor might use. Keep the important words chained together in sentences on the page. If the user searches on "KEYWORD1" AND "KEYWORD2" then you only have to have the words in the same proximity on the page. If, however, they search on "KEYWORD1 KEYWORD2" along with the surrounding quotes, then the words MUST be together on your page, preferably multiple times to find a match. Therefore, its a good idea to do a study to monitor your position for both "baseball cards" and just baseball cards as an example. Optimizing your page for phrase searches can do wonders in helping people find you. However, because of the many combinations its traditionally been an impossible task without a tool like Axandra IBP3 to help you monitor your results. Its often difficult to rank well for popular keywords. However, few sites make serious efforts to optimize for common phrases leaving you with great opportunities to increase your traffic! Several Web site log programs will now tell you which keyword/phrase a user typed in a search engine to find you. This is often helpful in understanding which positions are pulling the best.
   
• CASE-SENSITIVITY:
  If the user types the word "Baseball" then most engines will search for "Baseball" with an uppercase "B" ONLY. If your page has only "baseball" in it, you will not be found! On the other hand, if they search for "baseball" and your page has "Baseball" on it, most engines default to finding words of any case when the keyword used was in all lower case. Therefore, it pays to make sure you have at least some of the keywords in uppercase or starting with an uppercase letter if the user might search that way. The easiest place to do this is in the title of the page, in meta tags, and at the beginning of sentences.
   
• BAD SPELLING CAN BE GOOD:
  Search engines don't have spell checkers. Also, product names can have slight variations. For example, MicroLogic has a product called Info Select. However, people could easily search on MicroLogic, Micro Logic, Infoselect, or Info Select. Look for obvious mistakes people are likely to make and then incorporate some of them into one of your pages in some way to pick up traffic you'd otherwise miss.
   
• USE STATISTIC LOG REPORTS:
  Some web site log reports now report counts on how many people found you on each search engine and what keyword(s) they used to find you! This can be very helpful in determining what keywords people are definitely using to find your site. Unfortunately, it won't tell you what keywords people are searching on and NOT finding you, but its a start! One such Web statistics tool is called MKStats and can be found at www.mkstats.com. There are other similar tools available on the market.

Back To Top

Back To Top

Back To Top

Back To Top

Back To Top

Back To Top

Back To Top

Back To Top

Back To Top

Keywordcount.com is a FREE online tool that does a keyword count and will analyze your web site compared to others that are similar. You will be able to then adjust your tags to get higher rankings!

TOP